In today's
digital age, a significant portion of my daily life revolves around various
online platforms and applications. From staying informed with the latest news
to finding inspiration for creative endeavors, digital media plays a central
role in my routine. I invite you to navigate a typical day, exploring the sites
and applications I frequent, my reactions to different forms of digital media,
and how these platforms cater to my needs.
Most Visited Sites and Apps
Three of my most visited sites and apps are google search engine, YouTube and
Spotify. I normally use the news feed of google for my quota of daily news. I
use Spotify for music and audiobooks. I usually start my day by listening to my
favorite music and end the day listening to audiobooks. Sometimes I am inspired by the newsfeed of google, YouTube feed and my playlist of Spotify. I become inspired
to create designs, poetry and stories.
Reactions to Digital Media
Mostly, I have
positive reactions when I use digital media. However, when I am interrupted by
unnecessary information in the middle of my focused searches, I become irritated
by such distractors.
Digital Media Satisfies Needs
Most of the time,
I use either the google search engine or YouTube. I find the content generated
by both to be informative and helpful. Whenever there are tasks, I am completely
ignorant of, I find helpful information in YouTube on how to tackle such tasks.
For instance, recently I was stymied on how to properly clean the grout of my
titles for them to look brand new. Naturally, I googled “how to clean the grout
of my tiles without harmful chemicals,” and I found a clear solution to my query—which
worked! I normally, always find my needs to be met in the digital media I use.
It is rather difficult to recall an instance when the digital media has failed me. That being said, don’t fail me now DM!
Email Interactions
I receive emails
from multiple companies, most of which I file in my spam folder. However, there
are those that pique my interest. Emails which contain interesting topics, products
and information normally catch my attention. Topics that are brief and yet interesting;
products that will facilitate and enhance my life or the lives of my loved ones
are some of the reasons I pay attention to such emails. There are some emails
that contain information which is pertinent to my pet cat. I always keep an eye
out for such information as I want to facilitate for my pet to have a healthy,
happy and long life.
Observations on DM in Marketing
Today’s use of digital media
marketing is tailored to individual preferences. For instance, my YouTube feed
is very different to my friends’ and family members’ feeds. They all differ in
terms of individual interests. I personally think that this feature has both
positive and negative outcomes. It is positive in terms of product and
service positioning that enable the consumer to consume, invest or purchase
products that will enhance their lives. For instance, if a person is interested
in healthy weight loss and searches of ways to accomplish their goals using
search engines such as google or YouTube, their recommended feed would expose
them to variety of weight loss products, services and affiliates of those as
well. However, I also believe that such tailored feeds also limit a person from
exploring information to which that person is not exposed or has no notion,
thereby, limiting that person’s knowledge of the world events which might be
crucial. Also, sometimes, even before I know what I am looking for, I get
recommended information which makes me feel eerie because it makes me feel like
the digital platform I am using know more about me than I would care for it to
know. I view this as a violation of privacy.
As I navigate through the digital landscape each day, the sites and applications I visit become not just tools but important parts of my routine. Positive interactions shape my creativity, while occasional annoyances remind me of the ever-evolving nature of these platforms. From tailored marketing to personalized emails, the digital realm caters to individual preferences, offering both convenience and, at times, raising concerns about privacy. In this interconnected world, my experiences with digital media continue to shape and enhance different aspects of my life, creating a dynamic and evolving relationship that mirrors the constant evolution of technology.
